India has long been recognized for its prowess in software development and IT services, but a new wave of deeptech startups is making waves in robotics and automation. One company leading this charge is Anscer Robotics, a Bengaluru-based startup that is pushing the boundaries of warehouse automation with its intelligent autonomous mobile robots (AMRs).
With a fresh $2 million funding round led by Info Edge Ventures and a bold expansion into the U.S. market with the appointment of industry veteran Mark Messina as CEO of Americas, Anscer Robotics is proving that India is no longer just an outsourcing hub but a global powerhouse in robotics innovation.
Founded in 2020 by Ribin Mathew, Ebin Sunny, Raghu Venkatesh, and Brijesh CA, Anscer Robotics is on a mission to revolutionize warehouse automation, manufacturing, and logistics through cutting-edge robotics solutions.
The company has already deployed AMRs at 15 enterprise customers across the United States, India, Singapore, and Japan. Their product lineup includes pallet movers, tuggers, conveyors, and lifters that can handle payloads of up to two tonnes, ensuring that businesses can move heavy loads efficiently and safely.
According to Info Edge Ventures partner Chinmaya Sharma, investing in Anscer Robotics aligns with their vision of supporting transformative technologies. “We believe Anscer Robotics has the potential to become a global leader in the AMR space,” Sharma stated.
India’s Robotics Boom
Anscer Robotics is not alone in India’s growing robotics ecosystem. Several other startups are making strides in AI-driven automation, robotics, and industrial innovation. Notable players include:
- GreyOrange – One of India’s most recognized robotics companies, GreyOrange develops AI-powered warehouse automation solutions, including robotic picking systems and smart inventory management. The company has expanded globally, with a strong presence in the U.S. and Europe.
- Systemantics – Focused on industrial robotics, Systemantics builds cost-effective robotic arms for the manufacturing sector, helping automate assembly lines and production floors.
- Asimov Robotics – Specializing in humanoid robotics, Asimov Robotics has built robots for healthcare, defense, and consumer engagement applications, including sanitization and public service robots.
- Invento Robotics – Known for its social and service robots, Invento Robotics develops AI-powered customer service robots that have been used in hospitals, banks, and hospitality industries worldwide.
These startups, along with Anscer Robotics, are shaping India’s emergence as a robotics powerhouse, driven by government incentives, venture capital funding, and a rapidly digitizing industrial sector.
Strategically expanding to the Americas
Recognizing the demand for scalable warehouse automation solutions in North America, Anscer Robotics has set its sights on the U.S. market. The company has appointed Mark Messina, a veteran in the field, as its CEO of Americas to spearhead its expansion.
Messina brings over 25 years of experience in robotics, engineering, and operations, having held leadership roles at Kiva Systems, Amazon Robotics, Addverb, and Geek+. His deep understanding of the AMR and AGV landscape will be instrumental in helping Anscer Robotics establish a strong foothold in the Americas.
“Anscer Robotics is not just delivering automation—we are redefining efficiency and innovation in robotics,” Messina said. “Our solutions empower industries while prioritizing safety, efficiency, and productivity.”
Other Robotics Hotspots Around the World
While India is rapidly emerging as a robotics innovation hub, other countries have also witnessed a surge in robotics startups over the past five years.
1. China – The global leader in industrial robotics, China has seen explosive growth in automation. Companies like Geek+ (warehouse robotics), Unitree Robotics (quadruped robots), and Youibot (industrial AMRs) are revolutionizing logistics and manufacturing worldwide.
2. The United States – Home to pioneering robotics firms like Boston Dynamics, Agility Robotics, and Miso Robotics, the U.S. remains a powerhouse in AI-driven automation, with heavy investments in robotics for logistics, manufacturing, and service industries.
3. Germany – As the leader in precision engineering and industrial automation, Germany has driven the Industry 4.0 movement. Companies like KUKA and Magazino continue to develop high-performance robots for automotive, logistics, and warehousing applications.
4. Japan – Known for advanced robotics and automation, Japan leads in humanoid robotics, industrial automation, and service robotics. Companies like Fanuc, SoftBank Robotics, and Mujin are at the forefront of AI-driven robotics.
What’s Next for Anscer Robotics?
With its recent funding and U.S. expansion, Anscer Robotics is well on its way to becoming a dominant player in the warehouse automation industry. Over the next year, the company aims to expand its product portfolio with more advanced AMRs, enter new global markets, focusing on North America and Europe. IT will also enhance its AI-driven automation capabilities to optimize logistics and supply chain operations.
As Industry 4.0 accelerates, the demand for smart automation solutions will only grow. Companies that embrace robotics-driven efficiency will gain a competitive edge, and Anscer Robotics is positioning itself at the forefront of this transformation.
The Global Rise of Robotics Innovation
India’s robotics revolution is just getting started, and Anscer Robotics is part of a larger trend of high-tech automation startups making a global impact. As government policies and investor enthusiasm fuel AI, robotics, and automation, the world should keep an eye on the next wave of disruptive innovators from India, China, the U.S., and beyond.
From warehouse automation to humanoid assistants, robotics startups are changing how industries operate, making businesses smarter, faster, and more efficient. Expect more game-changing brands to emerge from this thriving ecosystem—reshaping industries, streamlining operations, and redefining what’s possible in robotics, logistics, and automation.
Stay tuned, because the future of innovation may just have a Made in India stamp on it.
Source: Anscer Robotics Aims Redefines Warehouse Automation with US Expansion
